Track 1. Technological Innovation:

Technological innovation comprises activities that contribute to the research, development and design of new products, services or techniques, or to improving existing products, and generates new technological knowledge. Most economists agree that technological innovation is a key driver of economic growth and human well-being.

Track 2. Innovation Strategy:

Innovation strategy is about making the best educated choice between a number of feasible options. An innovation strategy is a plan to grow market share through product innovation, with an innovation strategy, companies and organizations define which new products, services, and processes they want to develop in the coming years. It serves to align the development of innovations with future corporate goals. In ISO 56002, the international standard for innovation management systems, the definition of an innovation strategy is one of the main elements.

Track 3. Data Science:

Data Science is a blend of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data. Data science is a multidisciplinary approach to extracting actionable insights from the large and ever-increasing volumes of data collected and created by today’s organizations. Data science encompasses preparing data for analysis and processing, performing advanced data analysis, and presenting the results to reveal patterns and enable stakeholders to draw informed conclusions.

Track 4. Augmented Reality:

Augmented reality is what we get when physical and digital worlds blend into a single experience.  Augmented reality its most basic level, AR capabilities layer digital information in some form or another atop the analog world in which we live. Augmented reality is an experience where designers enhance parts of users’ physical world with computer-generated input.

Track 5. Blockchain:

A blockchain is a database that stores encrypted blocks of data then chains them together to form a chronological single-source-of-truth for the data. Blockchain technology is most simply defined as a decentralized, distributed ledger that records the provenance of a digital asset.

Track 6. Technological Innovation:

Technological innovation is the economic function through which new technologies are introduced into production and consumption. Technological inventions are new rules and ideas about what to produce and how to do it. Technological innovations result when new rules and ideas find practical use through being applied and/or commercialized by entrepreneurs.

Track 7. Disruptive Innovation:

Disruptive innovation refers to innovations and technologies that make expensive or sophisticated products and services accessible and more affordable to a broader market.  Disruptive innovation requires access to ignored or overlooked markets and technology that can transform a product into a more accessible and affordable one. To be disruptive, the network of partners, suppliers, contractors, and distributors must also benefit from the new, disruptive business model.

The main technological innovations in digital marketing as a specific form of marketing under conditions of the informatization of society have been examined. It has been substantiated that the principal direction of digital marketing is the personalized attitude to users. It has been proven that the personalized relationship with a potential customer becomes the essence of marketing, the core of its effectiveness. It is shown that digital methods for processing and using information becoming the main source for improving marketing efficiency. The need for a comparative analysis of the technological innovations of digital marketing is predetermined by the fact that the scientific and technical development stimulates the emergence of a significant number of methods that have an influence on the consumer. Studying these methods makes it possible to identify their strengths when devising the marketing strategy and tactics of enterprises. The global education technology market size was valued at USD 89.49 billion in 2020 and is expected to witness a compound annual growth rate (CAGR) of 19.9% from 2021 to 2028. Digital technology can improve access to education. Learners are increasingly shifting toward eBooks that can be accessed online from anywhere across the globe. Digital content is comparatively easy to generate than printed content, which tends to incur higher production costs. Moreover, digital books are available in different languages and can be easily translated and retrieved by a wider user base. In addition, learners, especially with physical disabilities, can listen to the educational content in an audio format to improve their vocabulary and encourage better interpretive reading.